American University of Antigua College of Medicine
Position American University of Antigua College of Medicine (AUA) as a high-quality, affordable medical school option, particularly for communities historically underrepresented in the medical field. Gain recognition for AUA’s graduate success, especially in primary care practice.
Launch an integrated media relations, social media and digital advertising campaign to build visibility and validation for the AUA brand
In the first year:
- Reached over 268 million readers, listeners and viewers through 74 media hits, including the Associated Press, US News and World Report, Wall Street Journal, Sirius XM Radio, the USA Today network, and Medscape
- Increased Facebook followers by 41,000
- Achieved over 9,000 applicant leads through advertising across Facebook, Twitter, and Instagram
- Broadcast key events and admissions Q&A through Facebook Live, reaching a combined 68,000 viewers
