The College Board & Robert Wood Johnson Foundation
Reverse shrinking media coverage of the Young Epidemiology Scholars (YES) Competition; encourage young people to study epidemiology and enter the public health field.
Link the program and its scholars to today’s most urgent public health issues.
Integrate voices of program alumni into website, newsletters, events, and media interviews.
Launch online Epidemiology Calendar as interactive resource for teachers and students
- Print coverage rose nearly 500 percent; broadcast coverage over 100 percent.
- Reached more than 295 million people through some 400 media placements, including Chicago Tribune, Philadelphia Inquirer, FOX News and NPR.
- Partnered with Georgia Department of Education to bring alumni into public schools to share their success stories with the next generation.
