How often have you heard that your writing should “show, not tell”? It’s evergreen advice, but why? In a Communications Network seminar, social-change writer Jessica Blank broke down the neuroscience of storytelling and how your nonprofit can use character and narrative to connect with audiences. Humans are hardwired for narrative. Storytelling activates the mirror neuron…

When I first joined the Momentum team, I was anxious to see the kind of experience I would have here. If entering an award-winning agency at the “wisened” age of 19 wasn’t intimidating enough, it was my first major internship at a company that was not a start-up. I nervously took notes on my pad…

Anna Laman shared her methods to guide clients toward brand clarity on October 11 during Momentum’s latest Lunch & Learn session. Drawing from her experience as a messaging advisor, she shared five steps to help individuals and organizations communicate who they are and what they do. Background What experiences has your client had, and how…

Learning is a lifelong process, and many of the nonprofit groups we work with at Momentum center around cultivating knowledge and equal opportunity. With the 2018-19 school year in full swing, education is on everyone’s minds from policymakers to parents. Here are some recent developments in education and their impact on the workforce economy you…

This National Intern Day we caught up with our newest intern, Kristina Demou, to find out more about why she joined Momentum and why she loves PR. What made you want to intern at Momentum? I was attracted to the type of clients that Momentum serves because of my background working in-house for various non-profits. I also…

Sullivan Steps Up is a campaign dedicated to helping businesses and individuals in Sullivan County step up to economic opportunity. Momentum has been working with Sullivan County since January 2018 to bring this campaign to life, and it is now several months into its public-facing phase. It is our goal that by connecting the community…

A hot topic and buzzword: diversity. It is defined as the degree of differences in identifying features among the members of a group, such as differences in racial or ethnic classifications or gender. But the list goes on: religion, philosophy, physical abilities, socioeconomic background, sexual orientation, gender identity, intelligence, mental health, physical health, genetic attributes, behavior…

Last Friday, Nikki Mascali, a general assignment reporter for Metro New York, sat at a table with the Momentum team for our May Lunch and Learn. We spent an hour discussing what journalists wish public relations professionals knew—how to pitch, when to call reporters, what editors are interested in—all fruitful insight when it comes to…