The "Wall Street Journal" recently wrote that despite the airline industry’s challenges—shifty weather, high equipment costs and heavy government regulations, to name a few—airline pricing makes other businesses envious. The Journal conjured an alternate universe where everything from hotels to baseball teams were run like airlines. It’s a fun piece, and it got us thinking: what…

If a social media effort is to be successful, it requires relevant content, consistent tone and, most importantly, a flow of activity that the audience craves. All this takes time and commitment. In many industries, the summer is when things slow down.  Momentum’s experience with education clients has taught us that the summer months require a creative approach…