Momentum took the short trip to Times Square to the headquarters of our client, the National Eating Disorders Association (NEDA), to participate in an experimental version of the Body Project. Backed by two decades of research and evaluation data, the Body Project is NEDA’s intervention program that confronts unrealistic beauty ideals and develops healthy body…

How often have you heard that your writing should “show, not tell”? It’s evergreen advice, but why? In a Communications Network seminar, social-change writer Jessica Blank broke down the neuroscience of storytelling and how your nonprofit can use character and narrative to connect with audiences. Humans are hardwired for narrative. Storytelling activates the mirror neuron…

Anna Laman shared her methods to guide clients toward brand clarity on October 11 during Momentum’s latest Lunch & Learn session. Drawing from her experience as a messaging advisor, she shared five steps to help individuals and organizations communicate who they are and what they do. Background What experiences has your client had, and how…